My point was that you do not apologize for a price increase, you just do it. However, hesitating in doing so, to the point that when it does happen, the increase is that drastic, is just bad.
TSO does have a good reputation here and Hans has personally addressed things here before. That may be driving a least some of the "familiarity" in the questioning?
I think it is fair to say TSO anticipated the Covid supply "craze" to subside.
Instead, we all got ourselves a global (not only) economic war. Some of the biggest natural resource suppliers, including of specialist metals, are either returning us a favor and/or we are sanctioning ourselves. Russia severely restricts special metals exports etc. etc. Resulting market pricing is seeing several hundred percent increases. In Europe electricity is sold @50c/kWh etc. etc.
So, instead of the expected 30% increase had things have come to normal, TSO was likely looking at a 50% increase -on-top-of- the original one. Or to discontinue the product.
Mind you. MANY companies just discontinue a product in such a circumstance ...
For non-aluminum dogs the new price is IMO reasonable. The old one was a bargain.
My 2 cents.