Apparently the 30” is cheaper and more readily available than a 27” (which I think I have).
This is at least 60% of the reason for the increased price, if not more. (not to say that it should be 60% more expensive, just that the non-standard size is the biggest determining factor in the price)
Our home has a standard sized wall oven. It is apparent but not obvious that the original stove from 1961 was a different size.
I remember the oven from my grandparents' house before my aunt remodeled it; the oven AND radar-range microwave were both wall-mounted, much smaller than today, and to replace like-for-like would have been a fool's errand unless you were intentionally trying to preserve history (a Lustron all-steel home, for example).
Your oven should be on a double-wide 220v breaker, if you have breakers. I would hope it would also be labeled. If it's on a 220v breaker, shutting off the breaker should shut off the light as well as the oven functions. Much like an electric dryer, one of the phases should be separated out inside the unit itself to run the 110V electronics, bulbs, etc.
If you're unsure, you could always shut off power to the entire house, but that's a bit overkill.